When she was hired, she envisioned the Mavericks organization setting the National Basketball Association (NBA) standard regarding diversity and inclusion. I think there is with the way were honoring our essential workers.. But being "first" is nothing new for her. When Cynthia "Cynt" Marshall was hired as CEO, her vision was for the Mavericks organization to become the NBA standard for inclusion and diversity. Leave your feedback. Eventide. With the stay-at-home orders in place, I took the opportunity to revive my fireside chat series for a virtual audience with the C-suite leaders of well-known companies including Mattel, Zoom Video and Chipotle, and I recently partnered with Entrepreneur to host a new series entitled "If I Knew Then Leadership Lessons." Vedang Uniyal October 21, 2021. But I dont get offended by that. And we joke about it because, as I said to him, he didn't know me either!". In addition to anecdotes, the book gives readers guidance on how to succeed through kindness, with its six "power of nice" principles. She joins "CBS Mornings" to talk about her book, "You've Been Chosen: Thriving Through the Unexpected" and how her faith and extreme optimism made her uniquely equipped to turn around the culture at the Dallas Mavericks organization. It's not an easy discussion, but it was an important one.. But Marshall, a lifelong pioneer, is familiar with navigating . Marshall worked in executive roles at AT&T for 36 years, where she focused on improving diversity and workplace behavior. Why Applying Constant Pressure on Yourself Can Significantly Improve Your Productivity and Success, 6 Secret Tools for Flying First Class (Without Paying Full Price). Life wants us to keep going even when it simultaneously ruins our year. She also shared that some people felt pressure either to stand or kneel during the anthem. The event will be hosted by Newy Scruggs, a seven-time Emmy winner, sports personality and UNCP alumnus. She also opens up about her faith, motherhood, losing her child and beating . You could tell they liked being honored.. Marshalls parents moved their family from Birmingham, Ala., to California when she was three months old in hopes to escape the Jim Crow policies in the segregated south. You can tell they really need this break, Marshall said. She made it clear, she was in charge. Marshall famously put together a 100-day diversity and inclusion plan to deal with the organization's dysfunctional culture as she took the CEO reins. If somebody is willing enough and brave enough to come up whether theyre admitting or not that theyve never been exposed to an African American person or Black hair or whatever, then Im not offended by that. They knew my mother's dream was for her kids to go to college, and they got me on a path.". I had a big job. Tarsha LaCour and Cythia Wales were brought in under the leadership of interim CEO Cynthia Marshall. NPR's A Martinez talks to Cynt Marshall about her memoir: You've Been Chosen. The Mavs completed that plan in August setting a new standard for NBA teams in the. Obviously, we have COVID right now. Stay open because you dont know where youll end up., This time of year, pumpkin spiced latte. We never made a decision not to play the national anthem, Marshall said. Already have a Bally Sports account? The Mavericks organization has a process whereby everyone gets to contribute and put their ideas and their energy into a new way of operating. The Mavericks' leadership went from having no women in permanent leadership positions to a current leadership team that is almost 50 percent women and 47 percent people of color. Prior to joining the Mavs, she founded. All rights reserved. Follow USA TODAY NBA writer Mark Medina on Twitter, Facebook and Instagram. "I'm definitely excited to have her on board," Barnes said. I want to make sure Im working and others are working to cultivate the second, third, fourth and fifth one thats coming. And at LinkedIn Talent Connect this year, Cynthia outlined just a few of the steps she took to make this possible. To help her team grasp the importance of closing these gaps, she showed them a video created by the Australia and New Zealand Banking Group (ANZ) in which children are asked to do chores only for the boys to get paid more. "There are just certain things that we won't put up with," Marshall said. I just love everything they represent around teamwork. And people would show me things. She has since done the same thing with the Mavericks. When Mark called Cynthia, the Mavs had just undergone a highly publicized scandal involving allegations of sexual harassment and a toxic workplace culture. DALLAS The Mavs are currently in their longest playoff run since 2011. And her ability to illustrate how those lessons informed her leadership style and choices for the Mavs and beyond is second-to-none. No wonder Cuban touted Marshall for her vision, leadership, communication and business skills., We have more diverseideas and initiatives coming from our team, Cuban wrote in an e-mail to USA TODAY Sports. Prioritizing women in leadership wasn't just her goal. He was trying to find somebody qualified to do what needed to do to be done. In 2018, Dallas Mavericks owner Mark Cuban hired her as the team's CEO, bringing the former AT&T executive on to fix the team's office culture in the wake of allegations of sexual harassment and workplace misconduct. Cynthia Marshall: An improbable journey to the NBA. She then retired in 2017 to launch her own consulting firm, Marshalling Resources. In June 2017, Cynthia worked with The Dow Chemical Company to implement an inclusive culture. As president of AT&T's bureau in North Carolina, Marshall became the first Black chair of the states chamber of commerce. In just four years, Marshall transformed the toxic environment to one of inclusion. In their research for the book, the authors of "The Power of Nice" found that a common mistake people make in business is assuming they only have to be nice to people who hold power. But to many in the NBA world, MFFL's and the immediate Dallas/Fort Worth Metroplex she's much more. In the late 1970s, at "[The book] made me feel good about the fact that people have said I was nice. After accepting Cubans offer to oversee significant change, Marshall instituted a 100-day plan that focused on culturally transforming the Mavericks. Use without license or authorization is expressly prohibited. Im going to help you get exposed.. Cloudflare Ray ID: 78b7362efed020fa Pornhub Will Now Check Government IDs in This State. "I just want to say thank you to all of our fans, our fans who have been showing up for us all season, our fans who have had faith in us," Marshall said. During Black History Month, with the series28 Black stories in 28 days, USA TODAY Sports examines the issues, challenges and opportunities Black athletes and sports officials face after the nations reckoning on race in 2020. Visit www.dallas500.com for more. [8] Dallas Mavericks [ edit] Misogyny, sexual harassment, a lack of salary . When former AT&T executive Cynt Marshall was named CEO of the Dallas Mavericks in 2018, she became the first woman to lead the team's front office. And I started crying and thought about the fact that, yes, I was making my money on the street on Wall Street., Thank goodness for the village, she added, because a lot of people decided that they were going to help me do something with my life. The job offer came from Dallas Mavericks owner Mark Cuban. Im raising four kids. This Month in Sports ReferenceFind out when we add a feature or make a change. 1 for Marshall. The Mavs completed that plan in August setting a new standard for NBA teams in the process. You can watch it by subscribing to another package available in your area. In February of 2018, she became the first Black female CEO in the history of the National Basketball Association. Brings new meaning to the phrase Sunday Funday. Zero-tolerance policies do have the potential to backfire, making some employees less likely to report harassment for fear of costing someone their job. I felt it was riskier for me to walk around without the vaccine and be susceptible to COVID-19, Marshall said. She accomplished all of that and more. "Even if you never see a person you have treated badly again, even if no one sees or knows of your rudeness or bad behavior, you will know," the book says. And then, at 15, she and my father got a divorce. And once you get rid of all the small cubicles and silos that people were in because physically, people were in silos but they were also working like they were in silos the message I wanted to send to my boss and anybody else that walks in there is, Yeah, when you see the Mavs logo and you see all of us, we're the team too. The immediate priorities were developing a womens agenda, institutionalizing an inclusive culture and creating a better employee complaint process and operations infrastructure. "I've never been embarrassed about being poor when I was a kid, or about any of that," Marshall says. Dallas Mavericks Team Payroll. Data Provided By Instead, its about valuing niceness in yourself and in others the same way you respect intelligence, beauty or talent. Speaker Cynthia Marshall established her reputation as an AT&T officer several years ago. "You have to treat everyone you meet as if they are the most important person in the worldbecause they are. Carolyn Gardener is absolutely amazing. My mom and my dad divorced that summer. Suite 2100 When I talked to him that day, he was just focused on wanting to make a difference for his employees and wanting to make it a great place to work. Is this particular process working as well as it could?". Marshall did so without complaining. Her village is something she speaks about often. The motivation to live out her dreams to be the president of something one day came from a painful rejection from a family member while growing up in Richmond, Calif. When I was 15 years old, it was the summer of 1975, Marshall remembered. I wanted to be a math teacher growing up, and I sit and do crazy things when Im in the car, riding around with my husband. "I'm going to go work for a big company, and I'm going to be a big boss in a corporation," she said about the big dreams of her college days. Doncic highlighted his 56th career triple-double with, OKLAHOMA CITY (AP) Shai Gilgeous-Alexander scored 33 points, and the Oklahoma City Thunder beat the Dallas Mavericks 120-109 on Sunday night. Alexandria, Va. SHRM (the Society for Human Resource Management) announced today Cynthia "Cynt" Marshall, CEO of the Dallas Mavericks, will speak at the SHRM INCLUSION 2022 conference on. Cynt Marshall was named CEO of the Dallas Mavericks in 2018, she became the first woman to lead the teams front office. Portland snapped a five-game losing streak with a, LOS ANGELES (AP) Luka Doncic hit tying 3-pointers in the final seconds of regulation and the first overtime, finishing with 35 points, 14 rebounds and 13 assists in the Dallas Mavericks' 119-115 double-overtime victory over the Los Angeles Lakers on Thursday night. Please include what you were doing when this page came up and the Cloudflare Ray ID found at the bottom of this page. Our reasoning for presenting offensive logos. Thats not who I am. Question, Comment, Feedback, or Correction? The playbook is designed to empower, uplift, and ultimately retain female employees by providing mentorship opportunities and ensuring they feel respected and supported. Marshall has chaired a variety of non-profit boards and is currently on the board of Dallas CASA, Dallas Regional . At the time the book was published, Marshall was a senior executive at AT&T in Silicon Valley. You have an active subscription so your current home zip code cannot be changed. She has put out a wide net, looking for amazing people where others have not and preparing them for success in executive positions, he responded via email. Cynthia Marshall is the first Black female CEO in the NBA. Cynt Marshall has been a dynamic force for inclusion and diversity within the Mavericks organization and over a 36-year career at AT&T. Widely recognized for her visionary leadership and ability to get things done, Marshall was touted as one of Adweek's 30 Most Powerful Women in Sports and was selected as one of . Carolyn Gardener is absolutely amazing. The Mavericks organization had just been hit with allegations of sexual harassment and a toxic workplace culture. Not everyone gets to sit onthe Mavericks logo on the AAC court. Cynt Marshall has been a dynamic force for inclusion and diversity within the Mavericks organization and over a 36-year career at AT&T. When Marshall was hired as new the CEO of the Mavs in March 2018, she set her sights on a culture transformation. They're not selfish. "I give it to everybody who joins my leadership team as required reading because at the end of the day, you have to be nice. She says the process is challenging, but its also fulfilling. "Mark Cuban's mandate to me was to transform the culture," Marshall said of the directive she was given upon her hiring. Later in high school, her dad left and her parents soon divorced. To ensure everyone is crystal clear on whats acceptable and what isnt, Cynthia also created a new code of conduct for the organization and mandated Respect in the Workplace training for all employees. You have to accept them and then you have to prevail, because that's the game as life would have it. Ill add up license plate numbers and divide them, or do square roots., Advice for an 18-Year-Old Me: Dont let anyone lock you in to what they want you to be. Cynthia Marshall Biography. "I know some people don't believe that," Marshall said, laughing once more. This visible commitment helps ensure the values are felt in the halls, rather than just being written on the walls. Cynthia Marshall has participated in 1 event, Talent Connect 2019 on Sep 25, 2019. We just got exposed to each others cultures. Comedian Jay Leno wrote the forward for the book, writing "Life is not that hard. We learned from each other.. "She kept us filled with hope," Marshall said of her mother's influence over her childhood. The SPORTS REFERENCE and STATHEAD trademarks are owned exclusively by Sports Reference LLC. Dallas Mavericks CEO Cynt Marshall on resilience and authenticity. And that's why anyone who gets hired or promoted by Marshall to a leadership role gets a copy of the 2006 business book, "The Power of Nice: How to Conquer the Business World with Kindness.". We still have work to do, but we truly have a different culture than what we had., I had a part time job in college working in the student union, basically showing people how to get around campus., My mother, by far. Marshall has read the book herself numerous times over the years. Copyright 2000-2023 Sports Reference LLC. But then came so many crushing losses. Feb 26, 2018; Dallas, TX, USA; Dallas Mavericks interim CEO Cynthia Marshall watches the game between the Mavericks and the Indiana Pacers with Mavericks owner Mark Cuban at the American Airlines Center. While all the details haven't been finalized, the experience is the perfect example of how "the power of nice" has profound effects in both business and in life. Cynthia "Cynt" Marshall. To receive blog posts like this one straight in your inbox,subscribe to the blog newsletter. Ive learned it and Ive lived it., I am a true math geek. She broke the barriers with the help of a lot of people. You would be surprised how much you get back.". Its not like the vaccine is a cure all. Before she became the first Black female CEO in NBA history, a life of struggle and busting through barriers molded Cynt Marshall into the force she is today. Transcript Audio. (There were no women or people of color on the Mavericks' leadership team when Marshallstarted. 2023 USA TODAY, a division of Gannett Satellite Information Network, LLC. The NBA franchise had come under fire after workers complained of a hostile and toxic work environment. Pros & Cons are excerpts from user reviews. Once a Skeptic, Elon Musk Now Embraces This Divisive Workplace Policy and You Should, Too. Sports Mark Cuban hires Cynthia Marshall to be Mavericks' interim CEO. We have 93% employee satisfaction on our employee engagement survey, she said. "Just as positive actions are like seeds, rude gestures and remarks are like germsyou may not see the impact they have on you for a while, but they are there, silently infecting you and everyone around you," the authors write. Dallas, Texas 75201. Lead Copywriter, Global Impact @ LinkedIn. The book is meant to debunk the adage "nice guys finish last" in business. So, I had to go back and get it.. Shes also created some brand new leadership positions, including hiring a vice president of diversity and inclusion and a chief compliance officer, and rolled out a new employee handbook and performance review process. I wanted to be a math teacher growing up, and I sit and do crazy things when Im in the car, riding around with my husband. Cynthia Marshall is the first Black female CEO in the NBA. During the NBA bubble and in the past week, Marshall explained to team employees and sponsors why the national anthem carries different meanings to some marginalized groups. Normally it is a half-caf, nonfat, grande vanilla latte., I was working on a huge project at AT&T. When Cynthia arrived at the Mavericks, the leadership team was composed entirely of white men. In other words, there's a difference between doing things right and doing the right thing. Forbes SportsMoney (@ForbesSports) January 26, 2020 In Marshall's four years with the Mavericks, 62% of her current staff have been new hires and include employees of almost every generation. Dallas Mavericks CEO Cynthia Marshall will be the next featured guest in the Distinguished Speaker Series. I want to make sure I do a good job, be a good role model and show that it shouldnt be unusual for a Black woman to be in a job like this. But soon afterwards, another supervisor offered the same position without those conditions. New @dallasmavs Interim CEO, Cynthia Marshall addresses recent allegations regarding workplace culture. 103.146.22.232 From the first black cheerleader at Berkeley to making history as Mavericks CEO: How Cynt Marshall did it, The book that impacted Serena Williams' life: 'It's about change and I'm not good with change', Karlie Kloss says this CEO's memoir 'really inspired' her to be a great leader, Disclosure: CNBC has a show starring Jay Leno called"Jay Leno's Garage, Get Make It newsletters delivered to your inbox, Learn more about the world of CNBC Make It, 2023 CNBC LLC. If I had known her sooner, my life would have been a lot easier," said Mavs owner Mark Cuban. But to many in the NBA world, MFFL's and the immediate Dallas/Fort Worth Metroplex she's much more. Cynt Marshall has been a dynamic force for inclusion and diversity within the Mavericks organization and over a 36-year career at AT&T. When Cynt was hired as new the CEO of the Mavs in March 2018, she set her sights on a culture transformation. He was very transparent about the stuff he shouldve known, and the things he wished he had done., After consulting various team employees and praying, Marshall then accepted Cubans offer about a month after the SI reports publication. Cynthia (Cynt) Marshall is the CEO of the Dallas Mavericks and has been a dynamic force for inclusion and diversity within the organization and over a 36-year career at AT&T. As the first African-American woman to lead an NBA team, Marshall guided the Mavs to become the standard for inclusion and diversity in the NBA. And Dallas Mavericks CEO Cynt Marshall says that's what she is currently getting from her boss, billionaire Mavericks owner Mark Cuban. All-Star Luka Doncic and the Mavs entered Mondays action as the No. That's how you create business. They are loving it. It's in tough times like these that solid but also kind leadership is most important. 750 North St.Paul St. Related: Free On-Demand Webinar: Making History as the NBA's First Black Female CEO. Cynthia Marshall (born December 15, 1959) is chief executive officer of the Dallas Mavericks. For the past four home games, the Mavericks have invited up to 1,500 vaccinated essential workers, including healthcare employees, first responders, grocery store workers and postal carriers. Talent Connect 2019 Speaker Dallas , Texas , United States , North America Sep 25, 2019 Recent News and Activity To combat this, Cynthia created the Mavs Womens Playbook. Leno credits his comedy success to simply being nice to people along the way. I was totally focused on what I was going to say. The previous culture had left female employees wary, with many quietly passing on warnings about serial harassers to keep their coworkers safe. To achieve it in 100 days, Cynthia outlined six core values that Mavs employees can live by. I love educators. Subscribe to ESPN on YouT. These are just a few of the many adjectives one could use to describe Dallas Mavericks CEO Cynthia Marshall. Her husband held out the phone and told her it was Mark Cuban asking for her. I absolutely love educators. We had a big conference, and I was supposed talk about the project and get everyone juiced up. Ill add up license plate numbers and divide them, or do square roots., Dont let anyone lock you in to what they want you to be. Less than a year into her retirement from being the SVP of HR at AT&T, Cynthia Marshalls phone began to ring. When Mark Cuban contacted Cynt Marshall about joining the Dallas Mavericks three years ago, however, Marshalls ignorance emerged. Marshall was also one of her university's first African-American cheerleaders at the University of California, Berkeley in the late 1970s. Everyone has to be on point when its game day. She inherited an organization in crisis, after rampant sexual harassment, incidents of domestic abuse and a toxic culture came to light. With Sports Illustrated detailing various sexual harassment and domestic violence allegations within the Mavericks' organization, Cuban considered hiring Marshall as the Mavs CEOas a significant first step toward addressing those issues. Marshall grew up in Richmond, CA, and earned degrees in business administration and human resources management from the University of California-Berkeley. Theyre enjoying success on the court, too. Marshall said she received five scholarship offers. At the same time, she granted us unprecedented access into her own life as the woman tasked with turning it all around for the team. Cynthia "Cynt" Marshall, Dallas Mavericks CEO and diversity leader. Those qualities became increasingly important in the past year amid challenges with a global pandemic and nation-wide racial injustices. Marshall kept telling herself in college that it was going to happen. If you need to change your location please There are several actions that could trigger this block including submitting a certain word or phrase, a SQL command or malformed data. Here are the four priorities Cynthia focused on and how theyve inspired other teams in the NBA to follow her lead. Prioritizing women in leadership wasnt just her goal. I am such a cheerleader for all of them, Marshall said. And she has overseen its human resources department putting together a brochure with information about the vaccines benefits, correcting myths and listing information on how to register for an appointment. How the CEO of Zoom Room Is Leading the Way in Dog Training and Education, Before Pressing the Layoff Button, Leaders Need to Ask Themselves 1 Question Then Do These 3 Things, 3 Simple Strategies for Coping With Overwork Pressure, Taco Bell Uses This Little-Known Secret to Stay on Top Year After Year. In 2018, team owner Mark Cuban brought Marshall on board after Sports Illustrated published an expose of the Mavericks organization and its treatment of women. She joins "CBS Mornings" to talk about her book, "You've Been Chosen: Thriving Through the Unexpected" and how her faith and extreme. Cynthia Marshall had previously founded Marshalling Resources. As she tried to advance in her career, however, Marshall said she often experienced code switching, which entails of people of different backgrounds changing their mannerisms to make others feel more comfortable. Why? "A friend recently told us the story of three consulting companies vying for a very large contract. From the workplace environment to the promotion of diversity and inclusion to the community service, Marshall has led the Mavericks to be the standard for NBA teams. "We're not guaranteeing that bad things won't happen. Available in your area. In Marshalls four years with the Mavericks, 62% of her current staff have been new hires and include employees of almost every generation. Billionaire Mark Cuban called Cynthia "Cynt" Marshall in early 2018 to ask if she would be the CEO of his disgraced basketball franchise, the Dallas Mavericks, after a months-long Sport . Cynthia says every decision the leadership team makes is guided by these values. That included Marshalls dance teammates and sorority sisters becoming so enamored with her Afro that they frequently touched it. Advertisement The chief executive officer of the Dallas Mavericks Cynthia Marshall has become the first black female CEO in the history of the National Basketball Association. they wondered. Some people are just born with "the right stuff" to be a CEO, and this leader proves that she deserves her spot at the top. Related: Fried? I love my honeys. Marshall said her biggest accomplishment is having the leadership team and her executive team on the same page in order to fulfill their workplace promise. For nearly 17 years after that, Marshall helped AT&T improve its business practices. Company. Dallas Mavericks CEO Cynthia Marshall joins The Jump to discuss the new cultural changes she has implemented for the organization. Do you have a sports website? DALLAS (AP) Mark Cuban let his new CEO do most of the talking Monday when former AT&T executive Cynthia Marshall was introduced to the public a week after a report that . Logos were compiled by the amazing SportsLogos.net. LaCour takes the role of Senior Vice President of Human Resources while Wales will serve as. Employees have access to a hotline that they can call to report inappropriate behavior, both to themselves and to others. You never know when you will cross paths with someone again in life, so make it habit to show acts of kindness to everyone you interact whether its at a coffee shop or on a work elevator. To curb this kind of behavior, Cynthia hired a new chief ethics and compliance officer and instituted a zero-tolerance policy at the Mavericks. The 7-foot-2 Brown, who played for Dallas earlier this season, is expected to be available for Friday's game in Miami. allegations of sexual harassment and a toxic workplace culture. The team's new CEO, Cynthia Marshall, said during an appearance on ESPN's The Jump on Wednesday that Mavericks owner Mark Cuban has given her the mandate to "transform the culture," a task that is well underway. This website is using a security service to protect itself from online attacks. February 26, 2018. No spam, ever. And her ability to illustrate how those lessons informed her leadership style and. We have transformed the culture, she says. After high school, she got a full ride to the school of her choice, the University of California, Berkeley. And in 2018, she was named the CEO of the Dallas Mavericks, making her the first Black female CEO in NBA history. Some things are okay to drop, because they're rubber balls, and they're eager to return to you. Fried? Take chances and be bold, as we're in a moment where people will be understanding and forgiving of a certain uncertainty in a company's actions. Perhaps. We had a blast pic.twitter.com/6tEjzkKjVx, Cuban told Bally Sports some of the most notable organizational achievements under Marshall is a result of her ability to build our executive base of people who typically are not considered for executive jobs.. I'm just, I'm beside myself., PORTLAND Ore. (AP) Damian Lillard scored 40 points and the Trail Blazers beat the Dallas Mavericks 140-123 on Sunday night, giving Portland consecutive wins for the first time since mid-December. She also inherited an organization in crisis, after a Sports Illustrated story revealed rampant sexual harassment, incidents of domestic abuse, and a toxic culture. Cynt Marshall's life built her to becoming Dallas Mavericks CEO | wfaa.com Dallas, TX 42 Jobs Terms of Service Privacy Policy Ad Choices EEO Public File Report FCC Online Public. Me on a path. `` niceness in yourself and in others the same thing with the way honoring. New for her Marshalls dance teammates and sorority sisters becoming so enamored with her Afro they. Blog posts like this one straight in your inbox, subscribe to the school of her choice the... Mother 's dream was for her kids to go to college, and I was on! The help of a lot of people LinkedIn Talent Connect this year Cynthia. 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Making her the first woman to lead the teams front office Mavericks CEO Cynthia Marshall focused... A year into her retirement from being the SVP of HR at at amp!, Marshalls ignorance emerged it clear, she got a divorce the SVP of HR at at &,! Cynt Marshall on resilience and authenticity to cultivate the second, third, fourth fifth... Involving allegations of sexual harassment and a toxic workplace culture it simultaneously our. Told her it was an important one would be surprised how much you get back..! Workplace behavior team when Marshallstarted know where youll end up., this time of year, outlined... Speaker Cynthia Marshall addresses recent allegations regarding workplace culture protect itself from attacks! Riskier for me to walk around without the vaccine is a half-caf,,. That solid but also kind leadership is most important person in the history of Dallas. It because, as I said to him, he did n't know me either!.. 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